Lower Head


E-Marketing Performance Blog

The (Almost) Foolproof Presentation Idea Generator

Presentation ideas

What do you do when you are asked to give a presentation or you want to speak at an event? Well, step one is to have a great presentation idea, right?

But therein lies the problem. For many people, coming up with a great idea for a presentation isn’t easy. And if you see a looming deadline for submission (or response), that makes it even harder to come up with something valuable.

If you find yourself in any of these situations, I have an (almost) foolproof presentation idea-generating machine: your blog.

When I’m asked to speak at any event, one of the first things I do is to troll through my old blog posts to see what I have already written that is relevant for that audience. I can almost always find something that is a perfect fit, even if it’s just a general idea to start from.

A lot of times, I’ll find a great blog post that can easily be turned into a full-length presentation providing a number of great actionable points. In these situations, the bulk of the content is already created and ready to be “translated” into a more visual PowerPoint format.

In other cases, I might find a post with a particular point of view but that lacks any kind of strategic advice. If the topic is good, I just need to take that point of view, add some clear-cut action items, and again, put it into a presentation format.

Speaking is just a matter of providing quality information that the audience in question desires. If you already blog, you’re used to this. Your presentations don’t have to be 100% new, they just need to be unique and valuable. Your blog is the perfect resource, brimming with unique and valuable information just waiting to be (re)used in a new format for a new audience.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

Comments are closed.