What do you do when you are asked to give a presentation or you want to speak at an event? Well, step one is to have a great presentation idea, right?
But therein lies the problem. For many people, coming up with a great idea for a presentation isn’t easy. And if you see a looming deadline for submission (or response), that makes it even harder to come up with something valuable.
If you find yourself in any of these situations, I have an (almost) foolproof presentation idea-generating machine: your blog.
When I’m asked to speak at any event, one of the first things I do is to troll through my old blog posts to see what I have already written that is relevant for that audience. I can almost always find something that is a perfect fit, even if it’s just a general idea to start from.
A lot of times, I’ll find a great blog post that can easily be turned into a full-length presentation providing a number of great actionable points. In these situations, the bulk of the content is already created and ready to be “translated” into a more visual PowerPoint format.
In other cases, I might find a post with a particular point of view but that lacks any kind of strategic advice. If the topic is good, I just need to take that point of view, add some clear-cut action items, and again, put it into a presentation format.
Speaking is just a matter of providing quality information that the audience in question desires. If you already blog, you’re used to this. Your presentations don’t have to be 100% new, they just need to be unique and valuable. Your blog is the perfect resource, brimming with unique and valuable information just waiting to be (re)used in a new format for a new audience.