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E-Marketing Performance Blog

PubCon 2006 Vegas: Legal Issues of Domain Name Ownership

I attended this session purely to educate myself about something that I knew nothing about, and I’m glad I did. Here are some helpful tips and pieces of information:

  • Register any trademarks with uspto.gov. Apparently it is quite easy to do and does not take much time. Safeguarding your company name is a good start that any business owner should take. Also, you can use the uspto.gov site check for any pre-existing trademarks.
  • One of the panelist used a great example to illustrate how domain name ownership works across different extensions. If someone started a site called amazon.co.uk, would this be a violation because of the existence of the mega-seller amazon.com? If amazon.co.uk was a similar type of business to amazon.com, then the answer is yes. If amazon.co.uk was site about the river in South America, then the answer is no. Sorta interesting how this all works.
  • To avoid giving any legal team some ammo in case someone was trying to take your domain name, make sure your WhoIs information is always accurate and up-to-date. Also, it is always a good idea to use domain registrars that use automatic renewal. This will help to avoid someone waiting for your domain to expire and snatching it up.
Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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