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E-Marketing Performance Blog

Q&A: A Few Things You Need to Know About Links

Because of persistent manipulation of on-page “optimization” search engines had to look to other ways of measuring site quality. Enter link algorithms. But links can be manipulated too so it became not just a battle of numbers but a battle of quality. Quality is much more difficult to achieve and requires a lot more work. Some of the best link building strategies you can employ are those involved in building quality content and improving your site for your visitors. These things alone can do wonders in getting people to link to you.

Below are some questions and statements presented to me regarding links. I have provided my thoughts and input that will hopefully give you additional input or confirmation of what you already believed to be correct.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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