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E-Marketing Performance Blog

Q&A: A Few Things You Need to Know About Keyword Usage

I recently received an email from someone looking for some advice and a variety of topics. I thought our readers here would benefit from my response. This is the first post of a series of questions and answers touching on keywords, links, architecture and more.

We’ll start off with the questions and thoughts regarding keywords and how they should be used on the page vs. how the search engines interpret them. For many outside the SEO industry keyword usage can still be somewhat of a mystery. Hopefully this information will provide some new insights or reconfirm old suspicions.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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