I recently received an email from someone looking for some advice and a variety of topics. I thought our readers here would benefit from my response. This is the first post of a series of questions and answers touching on keywords, links, architecture and more.
We’ll start off with the questions and thoughts regarding keywords and how they should be used on the page vs. how the search engines interpret them. For many outside the SEO industry keyword usage can still be somewhat of a mystery. Hopefully this information will provide some new insights or reconfirm old suspicions.