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E-Marketing Performance Blog

Rankings Change. (Here's How to) Deal With It! Part II

Search engine rankings are always in flux. In my last post I mentioned three things that can cause your search engine rankings to change. 1) Your site changes, 2) a competitor’s site change, or 3) the search engine algorithm changes. I addressed the third one here and then in the next installment I’ll discuss the second.

(How to) Deal with Changes Made to The Search Algorithms

Search engines are constantly changing. These changes are mostly compromised of small, subtle shifts in how certain on and off page “signals” are interpreted and scored, or by the addition and/or removal of other ranking factors all together. In some instances more extreme algorithm or structural changes are made which can cause more than the usual upheaval of search results.

Tagged As: Rankings

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