We’re all a competitive bunch. We love to win! We watch sports and root for our team, to do what? Win! When we play games, we want to be the last man standing with the most properties, most money, or most points. There’s nothing wrong with winning and, personally, I think those that advocate for the not-keeping-score approach are just a bunch of losers who want to feel better about themselves.
But that’s a different conversation. Let’s talk about being #1.
For years, businesses have focused on getting that coveted #1 in search engine rankings. That’s when you know you’ve arrived! I’m not going to tell you that it’s not awesome being in that #1 spot. But the question is, do you really need to be in that #1 spot to be a winner?
In fact, we’ve had sites that were more successful in the #2 or #3 spots than they were in the top spot. It’s really all about what’s most important to you. You can get a lot of attention being #1, but attention isn’t customers. And having to pay attention to those people who don’t convert just takes time and money away from your efforts toward those that will. So maybe fewer, better leads is better than many leads?
Or maybe being in that top spot requires changes to your site that aren’t as good for your visitors. So being in the second spot actually gets you better visitor engagement and interaction.
What do you want to be, #1 in rankings or in sales?