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E-Marketing Performance Blog

Reason #847 That Web Marketing is Never Done


There is always room for improvement.

Yep, the reason for ongoing digital marketing is as simple as that. Just because a change you made works well doesn’t mean it can’t work better.

Everything that can be tested should be tested. Don’t be afraid to fail. A test that turns out poorly is a learning experience for what not to do the next time.

You never know if an idea is a good or bad idea until you test it to find out.

Don’t know what to test? Try these on for size…

  • Start with best practices. (See Chapter 6 of The Best Damn Web Marketing Checklist, Period.)

  • Test Title Tags. Test to see what changes can improve rankings or click-throughs. (or both.)

  • Test meta descriptions. Same a title tags. But do these independently from the title tags so you know which edit helps or hurts.

  • Test images. Try different images to see if any produce better engagement.

  • Test shopping carts. Try reducing the number of needed steps and/or making instructions clearer.

  • Need more? Check out the rest of the chapters of the book mentioned above.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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