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E-Marketing Performance Blog

Research Keyword Raw Data: WordTracker

Another great resource for mining keyword data is WordTracker . This is probably the #1 tool for keyword research used by SEOs. WordTracker monitors several major meta search engines and tallies the number of times any query is used within a two month period. Using the WordTracker website, this data can then be mined giving you estimated daily search volume for any keyword phrase.

WordTracker has an excellent interface which allows you to type in specific words to retrieve a list of all phrases in the database that use that word, or group of words. You can then go down that list of results and select the phrases that specifically pertain to what your site offers, adding them to your “basket” for later export.

Most of the keywords we gather in our research come from WordTracker data; however WT does have its limitations. Often you’ll find very obscure keyword phrases showing regular search activity—which is possible, but not very likely. On more popular phrases we also find that the 24-hour search estimates provided are often understated.

This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance

Sub-Topic: Research Your Targeted Keywords.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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