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E-Marketing Performance Blog

Research Keyword Raw Data

The first stage of keyword research is to gather all the raw data you can find. Raw data is simply a collection of every possible keyword phrase that pertains to your industry and will deliver relevant traffic if top positions are achieved. In the raw data collection stage you’re really not as concerned about traffic volume or how often words are searched as you are about uncovering every possible variation that might produce some measurable amount of relevant traffic.

In the next few days I’ll highlight three different ways to gather raw keyword data: server logs, WordTracker, Google/Yahoo PPC accounts.

This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance

Sub-Topic: Research Your Targeted Keywords.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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