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E-Marketing Performance Blog

Research Keyword Raw Data: Server Logs

Every time your site gets visited, that visit is recorded in what is called a server log. These logs, when analyzed correctly, can be a great resource for mining raw keyword data. The trail a visitor leaves behind in the log can be quite considerable giving you a goldmine of information. While the server logs record much more than keywords, this is the information we are primarily concerned with when doing keyword research. The server log maintains a record of every keyword phrase that was used as a search query which brought a visit to your website. This gives you a list of keywords that are already producing measurable amounts of traffic.

Analyzing other data in the server logs can help you determine if each keyword is also producing relevant traffic as you’ll find both relevant and non-relevant keyword phrases which were used to bring in visitors. Mine out the relevant phrases and add them to your raw keyword data list. The non-relevant phrases can later be used to edit words from your site in an effort to eliminate as much non-targeted traffic as possible.

This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance

Sub-Topic: Research Your Targeted Keywords.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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