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E-Marketing Performance Blog

Review: ABC of SEO

The ABC of SEO
Search Engine Optimization Strategies
by David George
161 Pages, Paperback, $19.90
Published February 2005

I know you are not supposed to judge a book by its cover but what about it’s title? Had I done either I would not have bought ABC, and had I not done that, I would have missed out on an absolutely great book. Don’t let the cover or the title fool you, this is NOT a book for the simple minded.

George does a great job of taking a concept that has already been done (writing a book about SEO) and driving at it from an angle that is completely unique while providing a great amount of information that isn’t necessarily addressed by the others.

While it could be said that ABC is a book for beginners, the depth and detail contained therein is extensive and provides much more than just a passing overview of optimization concepts. George does not use this book as a means to teach how to do SEO but rather provides the foundation of knowledge necessary to understand the complexity of creating an effective search engine optimization campaign.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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