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E-Marketing Performance Blog

Review: Call to Action

Call to Action
Secret Formulas to Improve Online Results
by Bryan Eisenberg & Jeffrey Eisenberg
314 Pages, Hardcover, $17.13
Published May, 2005

I find that when I really like something I can sum up my thoughts in very few words. On the other hand, when I really hate something I can wax eloquent for days. My review of Call to Action can be summed up in a single word: Wow!

Seriously, Wow!.

Dictionary.com defines Wow as: Used to express wonder, amazement, or great pleasure.

That says it all.

I found that I was unable to read more than a few pages a day in order to allow the information to settle in my head. No where else have I found a single collection of more useful information for marketing a website.

I picked up Call to Action at just the right time. I’m in the middle of re-imaging (I love that word!) my web site for better performance and usability. Reading Call to Action brought all the things I already know to the forefront while also providing me new insight and understanding to the total process of making my web site sell. I often found myself putting the book down, firing up the laptop and start making website edits based on what I had just read.

This book is a must-have for anybody who is selling a product or service on the web. I guarantee you’ll wear out at least one highlighter in the process.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.