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E-Marketing Performance Blog

Review: Employee Engagement 2.0 by Kevin Kruse


In Employee Engagement, Kevin Kruse lays out the reasons why you need to worry about having engaged employees and provides the how-to that will help you build more engaging–and more productive–teams.

Employee Engagement 2.0: How to Motivate Your Team for High Performance
by Kevin Kruse

employee-engagement-2-0-coverAt only 90 pages, Engagement is relatively short for a business book. But don’t mistake that for lacking in value. It’s just as long as it needs to be, every page packs a punch. Each chapter lays out the case for building committed, passionate¬†teams for your business or tells you, step by step, how to do it.

Kruse makes the case that engaged teams have less turnover and greater productivity. But those are the selfish reasons. It also makes for happier employees, better work environments, and improved results for the client or customer that the business serves. Which means being employee engagement is good for everyone!

Engagement shows managers and business owners how to set up a process to measure, share, and build engagement with their teams. And in case you have a hard time putting all the pieces together in an actionable plan, one of the final chapters does that for you.

Every manager needs to read–and implement the principles outlined–in Engagement. There is no team in the world that can’t improve in this area!

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