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E-Marketing Performance Blog

How to Optimize Images in Your PDF Documents


Just like optimizing web pages, image optimization is an important part of making sure your site downloads quickly. With only two steps, PDF image optimization is pretty straightforward.

How to optimize PDF Images

  • Use Vector-Based Images: When available, use vector-based image files. These images are smaller and of higher quality than bitmap images.

  • Use Monochrome Bitmap Images: If you can’t use vector-based images and are using bitmaps instead, make them monochrome rather than color. This will keep bitmap images as small as possible.

I’ll continue to cover the full PDF optimization process over the course of this blog series. For now, make sure that you are using vector-based or monochrome bitmap images in your pdfs. Then come back or subscribe to our blog to get the rest of the next step of the PDF optimization process.

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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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