Save the Sale: A Quick Start Guide on Shopping Carts for Retailers is the last of the Future Now books/PDFs that I have had sitting on my desk to be read. At 34 pages (only 20 of which are actual content) and a price tag of $19.95 you’ll paying a whopping $1 per page of marketing content. But if you take the overall value of the information then it certainly can be considered dollars well spent.
All the best stuff in Save the Sale is in the first five pages. Here the Eisenbergs provide 20 tips for lowering shopping cart abandonment rates. The information here can be almost immediately implemented on your site in order to lower shopping cart abandonment rates. The next section is a case study of how CafePress reduced their abandonment rate, which is insightful in itself. The document concludes with reasons why you need to look beyond shopping cart abandonment in your overall plan for improving conversion rates. They say abandonment may be a problem, but it may not be the real problem.
This “quick start guide” is a handy reference for ways to quickly fix issues with your shopping cart system. If you operate or market for an ecommerce website the information contained herein is extremely valuable and helpful and, at the very least, provides you with a handy checklist of things to consider when evaluating your shopping cart system.