Search Engine Visibility
by Shari Thurow
295 Pages, Paperback, $19.79
Published December 30, 2002
Shari has written what I would consider the definitive “textbook” for search engine optimization and marketing. Shari demonstrates her vast knowledge and experience in the field of search optimization and marketing and lays out all of the basics in a simple and easy to understand format.
While this book is geared more toward those who are at the beginner SEO level, the information provides a good refresher to anybody who has been performing SEO on an intermediate to advanced scale.
Visibility covers everything you need to know before, during and after you build your site, how to ensure it is search engine friendly, what pitfalls to avoid as well as common-sense techniques that will give you an edge over your competitors.
To ease you through the learning process, Shari has provided substantial visible examples to ensure you aren’t left trying to image what she’s describing—it’s there for you to see! While she utilizes the techno-terms that are common within the industry, Share takes time to explain the terminology as you read (where appropriate) and has also provided a glossary of terms as well.
I felt she spent quite a bit time talking about directory submissions throughout the book, however Shari does not waste her words on this important aspect of search visibility.
I encourage any website owner that is either performing SEO duties in-house or is sub-contracting SEO out to another firm to pick up this book. Visibility will provide you with the information you need to ensure that your SEO work is being performed properly and effectively, regardless of who is doing it. The information you’ll receive far outweighs the cost of the investment.