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E-Marketing Performance Blog

Usability and SEO

My comments on Shari Thurow’s article on Identifying SEO Experts received pretty harsh feedback from Shari herself. She disagreed with my view that usability isn’t a primary function of SEO.

Again, I want to re-iterate my point, usability is a very important aspect to the overall marketing of a website to the search engines, but SEO, strictly speaking, is not about marketing, its about achieving top rankings. I also believe that SEOs that forsake usability in order just to get top rankings for their clients are not serving their clients well. Both are important, I just think usability is a marketing function over an optimization function.

Anyway, this debate seems to have flared up in other places as well. Cre8teasite Forums has a thread discussing this very issue which lead to a post on SEO Roundtable.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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