As social media becomes an increasingly ingrained part of our daily lives and the lives of our customers, businesses need to not just embrace social media to promote their businesses, but they need to become a social media culture. It’s less about using social media than it is living and breathing it within your organization. The Art of Social Media delivers a three-step process to becoming a social media power user that serves both your audience and your business.
The Art of Social Media: Power Tips for Power Users
by Guy Kawasaki and Peg Fitzpatrick
- Building a foundation
- Amassing your digital assets
- Going to market.
By taking the time to work through each of these three steps, companies will be better positioned to promote their products effectively via social channels.
Guy and Peg take the reader through the journey of setting of profiles, creating and curating content, posting to the networks and handling comments effectively. Then they provide power tips for improving your blog, creating events and building up your follower base.
The first two steps in the process probably account for 80% of your social efforts. But it’s all designed in order to make the last 20% more effective, which is taking your product or service to the masses. Social media users that focus too much on the self-promotion aspect often fail at becoming the power users they want to be. However, this is a case where less is more.
When you take the time to build your audience by providing content they value, they will be better positioned and primed for when you do (occasionally) “pimp” yourself. The Art of Social Media lays out the framework to ensure you’re doing more than using social media as an advertising outlet, but effectively making each social channel work for you when it matters.