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E-Marketing Performance Blog

Don’t Limit a Great Concept to 140 Characters

turn tweets into blog posts

Have you ever found that 140 characters just isn’t enough to get your point across? Or maybe you did but there is a lot more to say on the topic. If I had to guess, that happens pretty often.

So what can you do about that?

Twitter is considered a micro-blogging site. You say all you can with 140 characters. But sometimes there is more to say. A lot more.

Every time you tweet a helpful piece of advice, take a deeper look and see if you can build something from that. If so, why not turn that tweet into a blog post. That tweet just got you started, but now you have an opportunity to take that concept and run with it.

Use the tweet to spark a flurry of thoughts and ideas that you can flesh out in more detail. Remember, not every blog post has to be 600-900 words. Even a short, 300-word blog post can be valuable to your audience.

Short on blogging ideas? Go back through your old tweets. See if anything there sparks an idea or passion about which you know you have more to add.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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