If I could only purchase one book on improving visitor conversions, The Conversion Expert’s Workbook would be that one (work)book. The good folks at FutureNow have essentially made their proprietary internal manual on the conversion process public. And anybody who purchases a copy for themselves will be better off for it!
The workbook is 248 standard size pages (8.5 x 11) of information. Actually, if you take a way the glossary and the “note” pages it’s only about 105 pages of actual content, but still well-worth the $295 cost of admission. Anybody who asks the questions posed in this workbook and implements even 1/8th of the recommendations will undoubtedly see a near immediate return on their investment.
I wouldn’t be providing a full and completely honest review if I didn’t mention the typographical and formatting errors that are prevalent thorough the book. I found about 20 and Katie, who relishes the role of grammar Nazi, uncovered significantly more. Bryan has since me that they are diligently working on a rewrite, to correct them. By the time you buy your copy, the workbook should be typo-free. But minor errors aside, it’s the content, stupid! And The Conversion Experts Workbook has got it where it counts.