Roles in Search Marketing

Ironing out the finer details of role transitioning for our client’s campaigns was the focus of a recent meeting here at the office. During our open discussion I sketched a simple diagram to help myself understand the progression of individual roles during the campaign life cycle. When I presented my humble diagram, the team responded very positively and Stoney suggested that I share it on the EMP Blog. Below is my final draft of the diagram which illustrates the following information:

• The logical progression of primary campaign strategies
• How these strategies map onto a simple supply-demand model of search activity
• The objectives of both the search marketer and the searcher in regards to supply-demand
• The diagram demonstrates the mutually supportive relationship that exists between the searcher’s informational need and the SEM’s approach furnishing viable information, while supporting the client’s goals. A Win/Win/Win situation.

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SEM Role Transitioning