No, this isn’t a joke in search of a punchline. I just posted an article over at the Search Engine Guide blog titled Managing Your Pay-Per-Click Portfolio. Here are the comparisons I’ve drawn:
- Both are an investment
- Both can easily be managed
- Both require deeper knowledge
- Both have their ups and downs
- Both, if mismanaged, can lead to significant loss
- Both can bring solid long term gains
Click the link above to read the entire article, and feel free to come back here to post your own observations and comparisons.