Lower Head


E-Marketing Performance Blog

What do PPC and Stocks have in Common?

No, this isn’t a joke in search of a punchline. I just posted an article over at the Search Engine Guide blog titled Managing Your Pay-Per-Click Portfolio. Here are the comparisons I’ve drawn:

  • Both are an investment
  • Both can easily be managed
  • Both require deeper knowledge
  • Both have their ups and downs
  • Both, if mismanaged, can lead to significant loss
  • Both can bring solid long term gains

Click the link above to read the entire article, and feel free to come back here to post your own observations and comparisons.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

One Response to What do PPC and Stocks have in Common?