Yeah, it’s still hot out for most of us but if you’re in the online retail business and you’re not thinking about Christmas, well, you’re gonna miss Santa’s sleigh. If you’re still considering whether to move forward on an optimization campaign for the Christmas season, it’s almost too late to start.
Optimization takes a few months to start producing, even for established sites. The window of opportunity is fastly closing for SEO, leaving only PPC for your Christmastime marketing. Don’t wait on that either, give your campaign time to get set up and adjusted for maximum cost per conversion. Getting the jump on the competition will lead to a Christmas bag full of ROI.