Lower Head


E-Marketing Performance Blog

Advertising and Tax Deductions

A couple of weeks ago Seth alluded to the fact that I was getting some lettering put on the side of my truck. Business advertising, you might call it, though I’d call it a tax deduction! I finally got my work caught up to where I had time to put the info on a disc and take my truck to the sign store. Here are the results:




No logos, no designs. Just simple and elegant (I think). My wife asked why I didn’t put our phone number on there. My answer to that was that I wanted to keep the message simple. Our business name and URL and a quick tag line that says what we do. Its enough to let people know what we do and how to find us. Anything more than that would be too much for another driver on the road to read and remember.

I’d also like to apologize to Igor. He commented on the original post linked above and I never answered his question (until now). Truth be told, Igor, I didn’t even know you commented on the post… my comment notification failed me. Bygones, buddy!

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

2 Responses to Advertising and Tax Deductions

  1. Stoney … it looks good. Simple and that’s a good thing.

    If you would add a logo or a phone # there, you’d kill it. No one will dial you just because you write … “Website Marketing Performance”. People will at most look at your website and only then the process will start.

    Now … on the bad side.

    Your rear is cluttered. Get rid of DODGE and 4×4 !!! Stop advertising DODGE 😉

  2. Stoney G deGeyter
    Stoney deGeyter says:

    It’s funny that you say that… because generally I avoid advertising for anybody. I don’t wear t-shirts with logos on them (or any words on them really), I remove license plate frames that advertise the dealership, etc., etc.. I hadn’t thought of taking off the DODGE. I might just have to do that!