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E-Marketing Performance Blog

Seal the Deal – Give Web Visitors Reasons to Say Yes!

justify their purchase

You have great content and calls to action. You’ve made sure you’ve addressed every thing the customer could want to know about your product or services. Specifications? Check. Value/Benefits? Check. What’s in it for them? Check? But you’re still not getting the conversions you had hoped. Why not?

Maybe you have not provided the right justifications.

Every visitor ultimately must be able to justify their decision to buy your product or service, or otherwise do business with you. [Tweet This]
Sure they may know they want it and need it, but they have to justify it as well. And not just to themselves, but often to another financially responsible partner.

A visitor who cannot justify pulling the trigger right now won’t, regardless of how pressing their need is. It’s your job to make sure it’s an easy decision to say yes. And not just yes, I’ll think about it but, yes, I’ll do it right now!

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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