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E-Marketing Performance Blog

Use Structured Data to Get Found on Local SEO

local-searchThe use of structured data started long before local search engine optimization became a big deal, but using structured data for natural optimization is far less essential than for the local.

For the most part, using structured data for organic SEO is about getting some rich snippets into the search results. For local SEO however it can have a strong impact on your local rankings.

Local rankings are probably the most volatile there are. That doesn’t mean they’ll change every few minutes but that a search for the same keyword will produce a lot of different results based on the searcher’s location. If the search engines can determine that your locality is relevant to the searcher’s location, then you’ve got a better chance of ranking.

Properly implemented structured data can give the search engines the information they need to determine just that. Whether they are reading your physical address, phone number, or even local reviews, all of this can play a role.

If you haven’t gotten around to implementing structured data for the rich snippet value it might bring to your organic results, you should do it for the local value.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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