Nobody likes them. They may embarrass you. They can take precious traffic away. But how many people actually understand the search engine penalties?
Marcela De Vivo tells us how to “cope with search engine penalties” and why you get the penalties in the first place.
“Do you remember the old days of brick and mortar stores? Imagine the amount of work required to set up a store—locating a space, fixing it up and arranging the location, purchasing inventory, promoting the store, waiting for customers to walk in.”
“Before assuming your site has been penalized, do some thorough research to understand what is really going on.”
So hopefully after reading this article, you can try to avoid getting penalties a little better or you can be able to deal with the fact that you already have them…