In the article “Local Search Is the Next Big Thing for Entrepreneurs,” Zorik Gordon from ReachLocal Inc. talks about how businesses, especially small businesses, can earn a significant amount of revenue from locally-focused search engines.
“Don’t look now, but the online equivalent of the yellow pages is precisely where the big bucks may lie. Local search technology has opened the door wide for businesses of all sizes to use the Internet to attract customers.”
” Local search is hot. The problem — and the opportunity — is that someone needs to sell it to local businesses.”
“Once a campaign is running, accountability and tracking become the big challenges. How do business owners know their online campaigns are working or why they aren’t, if that’s the case?”