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E-Marketing Performance Blog

Search Ranking Crash Course, a One-day Web Marketing Seminar

Website rankings dead last? Not getting the website results your business needs? It’s time to get back in the race! Sign up for Pole Position Marketing’s Search Ranking Crash Course, a one-day Web marketing seminar built for speed, intensity and souped-up search engine rankings.

The event, which will include four separate sessions that can be purchased individually or as a full-day package (discount!), will be held:

Friday, April 27
8:30 a.m. to 3 p.m.
Gateway Event & Conference Center
North Canton, Ohio

As the second LIVE seminar in our ongoing Web Marketing Driver’s Ed series, Search Ranking Crash Course will feature Pole Position Marketing President and CEO Stoney deGeyter, a frequent speaker at national Web marketing conferences, such as PubCon Las Vegas, PubCon Hawaii, SES New York, SES San Jose, SES Toronto and SMX West.

Four Pit Stops

SEO Driving School
8:45 a.m. – 10 a.m.
During the opening session, you’ll learn the basics you need to create a search-friendly site. Stoney will discuss code, tags and other SEO essentials; how to deal with duplicate duplicate content; and tips on optimizing your site in 90 days!

Keyword Tune-up
10:15 a.m. – 11:30 a.m.
Find, organize and use keywords for effective inbound marketing. Stoney will show you how to find your core keyword terms, uncover valuable search phrases and organize keywords into targeted groups for optimal results. Keyword research isn’t rocket science, but it’s foundational to any successful Web marketing plan.

Website Rebuild
12 p.m. – 1:15 p.m.
You won’t fall asleep after lunch! Stoney will explain why a friendly site structure improves search presence. He’ll discuss link and navigation structure, document and page structure, and URL and site structure.

Content Overhaul
1:30 p.m. – 2:45 p.m.
I will be presenting this session on content, which will center on using written content to get noticed, drive traffic and convert visitors. I’ll provide tips on optimizing content with keywords while still keeping it reader friendly for maximum results. In addition, I’ll cover blogging basics, as well as tools and tips to keep you on track with fresh content.

Event Toll

The cost is $45 per session ($35 per session if a reservation is made by March 30). Buy three sessions and get the fourth FREE! Bonus: lunch is included in the purchase of any one session!

With each session priced separately, you can easily make our seminar work with your schedule and your budget. So, come for just one topic or stay all day.

Sign Up Today! Tweet for a Chance to Win a Free Ticket!
Seating is limited for all sessions, so sign up today online. Early Bird pricing is available through March 30.

If you’re on Twitter, share this event with your followers! Each and every time you tweet about this event using the hashtag #SearchRankCC, you’ll be entered into a drawing for a free, full-day ticket. Click here to share about our Search Ranking Crash Course!

One random winner will be chosen on Wednesday, April 25!

Free Bonus Session Open to All Business Leaders
Building a Kingdom Business
3 p.m. – 4 p.m.
Jim Roberts, CCMFT, CCPC, CCLC, Founder of Soul Care Center, will discuss the purpose of business in God’s kingdom and what kingdom business leadership looks like.


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