Lower Head


E-Marketing Performance Blog

Selecting a Web Host Provider

How or where you host your website may not seem like it’s all that important to the overall marketing plan of your site, but I guarantee that you’ll only think that until your website or email goes down when it matters most. Over the years I’ve used almost a dozen different web hosts providers. In that time, I’ve found only one or two which were virtually hassle-free, and for that I had to pay some pretty sizeable hosting fees.

Web hosting costs have reduced drastically in the last several years; however, you shouldn’t choose a web host based solely on cost. As inexpensive as it might be month to month, a poor provider can cost you thousands of dollars in lost sales if your site or email goes down or simple fails to function properly on a consistent basis.

When researching various hosting companies, look for quality over cost. You don’t necessarily have to pay an outrageous monthly fee, but you do need to find a host that provides you all the features you need with minimal inconveniences and ongoing problems.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

Comments are closed.