Lower Head


E-Marketing Performance Blog

Searching for the season

Only four months until Christmas. Do you have your holiday keywords? The ones that everything is going buck-nutty over? The ones that people will pay a fortune over so that they can assure themselves that their site will get more traffic? Yeah, those keywords.

Bill Wise and Dave Pasternack have written a humorous, yet true article about “The High-Stakes Game of Alternative Keyword Lists”.

“Largely, high keyword prices are a natural, if very ugly, byproduct of market forces. Just like everything else in the Most Retail-ful Time of Year, high holiday demands drive up prices. What makes matters worse, though, is that many of the high-priced keywords aren’t purely competition-driven. They’re insanity driven.”

As the kids say now days, true ‘dat.

“There really is a way out. Often, with a very heavy dose of creativity, you can substitute a lot of less expensive keywords for a few very expensive ones. Maybe, for the target market that you’re dealing with, a combination of slang terms, local colloquialisms, and synonyms would do the trick just as well.”

Just a little creativity might be enough to do the trick! So get out there and come up with some really good, yet cost-effective keywords!

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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