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E-Marketing Performance Blog

Sell What People Want, Not What You Want to Give Them

Howard Kaplan posts a short but extremely potent message on the Future Now blog about the message you are sending to your target audience.

For those of you who are unfamiliar with the Carroll Gardens section of Brooklyn, there’s approximately 326 excellent Italian Patisseries per square block. Luckily for each of them, on this seemingly 100 degree morning, there were no shortage of customers in need of cold drinks, and a cool place to read the morning paper. Cafe after cafe I walked past in search of my morning Iced Coffee, and each one had a line longer than the next, until I found just what I had been looking for- an empty cafe. Inside I went, had my cocktail poured in no time, and was on my way out the door when I noticed something pretty interesting…

The sidewalk sign they had out front read “Hot Cinnamon Buns, fresh from the oven”

This is one of those classic, “Duh!” moments.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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