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E-Marketing Performance Blog

Smaller and Smaller Searching

AOL is now planning on testing a new system for searching on cell phones that would bring up normal web pages that are reformatted for the small screen size. AOL isn’t the only one to get into the phone searching service and it certainly isn’t the first one either [Sorry, link no longer available.]

“The test of AOL Mobile Search Services is an attempt to move away from the computer, where its position as the dominant Internet provider is being undermined as users defect to cable operators and telephone companies offering high-speed Internet access.”

“AOL’s test comes amid a flurry of other major deals between phone manufacturers and wireless operators.”

“Up until recently, wireless service operators, like their online counterparts such as AOL, have attempted to maintain a lock on services to keep out interlopers.”

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