The majority of us SEM/SEO companies are on the smaller side. Not only do we need to market our clients, but we obviously also need to market ourselves. A good chunk of our clients are local, so of course in being a legitimate target audience, how do we make known the availability our services? How about an old school method?
Each day when we drive around town, we are exposed to hundreds of other vehicles; and within these vehicles are people with perceived needs for certain services. So we’re trying something old school. My boss is putting our company logo (domain name) along with a very short description of what we do on the tailgate of his truck. I am actually quite excited to see how this idea will turn out; especially since it is quite an interesting convergence of old school meeting new school. Have any of you SEM/SEO companies conducted some “old school” methods of drawing new customers?