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E-Marketing Performance Blog

SEO Quick Tip: Don't Stuff Your Page w/Keywords

Stuffing keyword phrases into your code or in the content is tempting when trying to game the search results, yet does little to enhance the user’s experience. Any keyword usage on a page, whether it’s visible or hidden in the code, needs to have a distinguishable purpose, other than to achieve top rankings.

I’m amazed that people still do this, but keyword stuffing is still common practice by site owners and SEOs that learned a bad practice some time ago and never really unlearned it. Those that keyword stuff really don’t know much about true, results oriented SEO. Aside from the meta keywords tag, you’ll often find keyword stuffing in the alts, descriptions, comments, and often as “hidden” text that the user does not see.

Regardless of how it is employed, keyword stuffing is a practice that is more likely to hurt than help you. The concept of achieving a certain keyword density is really no longer a factor to the algorithms. It’s no longer about how many times you use a word on a page, it’s about how your words are used.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

One Response to SEO Quick Tip: Don't Stuff Your Page w/Keywords

  1. Igor M. says:

    By now I am actually surprised to see any site that would have 70 keywords stuffed in the ALT tag of a picture. It’s funny and sad at the same time.

    I feel like picking up a phone and calling them just to tell them that they missed a boat that sailed 5 years ago.

    I have to agree that having keyword rich content on the site is important, BUT …. there is a big difference between “Stuffing” and writing relevant copy.