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E-Marketing Performance Blog

SEO Quick Tip: Trust Your SEO

I find a lot that some, after plunking down a bunch of money on an SEO, don’t really allow the SEO to do their job. I would think that if you’re going to be paying thousands of dollars for a job to be done, you’d at least trust them enough to do the job uninhibited. The best thing you can do after hiring a consultant or company to manage the optimization for your website is to let them do the job you hired them to do with little interference.

If you feel your optimization campaign is not progressing or producing the results you expected you should then talk to the SEO, but also listen to them. After which you then step back and give them room to work without micromanagement.

In some cases, however, there will come a time when you feel that the SEO is unable to get results. It’s important to know when that time is and not to reach that conclusion too soon. SEO is a long-term commitment and you need to have the patience for results to build while also keeping an eye on progress. If you have expectations that are both real and achievable then you’ll know when that time is, you wont’ just be guessing.

Throughout the campaign be sure to track progress but understand that results take time. And when your SEO suggests something be done, work to have that implemented ASAP.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

3 Responses to SEO Quick Tip: Trust Your SEO

  1. Igor M. says:

    Stoney, difficult client you got on your hands now…? Just fire them. Believe me, they’ll be so surprised they’ll stick to you like crazy glue. And if they leave then that’s what they would do anyway sooner or later.

    Believe me … they’ll respect you more and you’ll respect yourself.

    I’ll write about this issue in my Blog this week.

    P.S. I assumed that you had a little issue with a client (nothing unussual by the way) (if I’m wrong, apply this to any business and not your self)

  2. Stoney G deGeyter
    Stoney deGeyter says:

    Oh, I think it’s an ongoing issue in some form or another at all times. My biggest pet peeve is clients that won’t give us access to make the changes, want us to send everything to them first, but when we do they don’t get uploaded. Believe me, I’ve thought about firing them… but then as long as they want to pay me big $$$ to babysit, I’ll do that too. A few phone calls and emails a month asking “is it up yet?” is easy. Annoying, but easy money!

  3. Igor M. says:

    🙂 …. usually this is a problem with businesses that already make money. They are very slow in making changes or acting on things. Reminds me of the corporate politics and speed.