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E-Marketing Performance Blog

SEO ranking factors for 2020

It is important for you to know the basics of SEO optimization to understand how it can boost your site’s ranking in the search engines. The first thing that you need to understand is the difference between simple and technical SEO optimization. If you have a website, whether it is an e-commerce website, business website or just a blog, you can optimize your site by proper use of SEO Optimization. Optimizing your site for search engines will increase your traffic and more customers will visit your site.

The first thing you need to understand is that you must optimize technical SEO optimization properly if you want to increase your traffic. This means that you need to use keywords and key phrases properly. You can have keywords in the title and the first 100 words of the body of the text. The right keywords will increase your rank in search engine results. You also need to use keyword phrases that are relevant to your website. 

On-Page SEO

Another thing you need to be familiar with is SEO on-page optimization. This is the search engine algorithms that can be applied to a website to enhance its search engine rankings. The content on a website must match the content of the pages to succeed in the search engines. If the content doesn’t match, the search engine algorithm will reject the website and the site will not rank well in the search results.

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Off-Page SEO

Another thing that you need to know about how to apply technical SEO optimization is that you need to use off-page optimization which includes the correct meta tags in your pages. Meta tags are the tags in HTML code on your page that tells search engines what your site is all about. When you optimize your site for search engines, you need to be sure that your meta tags are properly written. To determine what the right meta tags are, you can use tools like Google’s keyword tool, or the free keyword tool that is available at all major search engines’ websites. 

First of all, you need to be active on a particular article directory. You can either submit your articles to the directories yourself or you can outsource the job. Create a profile that includes the name of the directory where the article belongs. After the profile has been created, you can start submitting your articles to the directory. 

Make sure you get all the necessary permissions to submit the articles and that the author of the article is also included in the profile. That way, you will be able to attract more visitors to your website and increase the number of visitors. Follow the on-page optimization guidelines on the directory website. This includes the use of keywords, the overall look of the website, content, and so on.

SILO structure

A SILO structured internal linking method is designed to optimize your site’s search engine rankings. This method is a very effective way to ensure that you reach the top of the search engine results pages and are well placed on search engine rankings when people search for your particular niche, keyword, or phrase. An SEO program can help you take full advantage of this technique by improving your site’s listings and positioning on search engines.

You need to make sure that you plan your website properly. Ensure that you include the keywords that your target audience uses to find information about your website and pay attention to the other SEO factors like using proper keywords, keyword density, internal linking, external linking, meta tags, directory submissions, and so on. Then, you should try to create as many backlinks to your site as possible, as these can improve your website ranking that you have achieved by creating relevant backlinks.

CMS finetuning

Depending on what type of CMS you are using, there will be some typical issues with on-page issues. Even most popular content management systems like Prestashop or Joomla have flaws that might stop a website from getting rankings it deserves.

WordPress is one of the best solutions for getting a website to the first page of Google, however, it might still need attention depending on what type of theme you are using. You can run an SEO audit with a free Website Auditor to see if your WordPress is doing ok. If not, you must seek out help from a from professional WordPress Agency or freelance technical WordPress developers →

Hosting server stability

Server stability is one of the major concerns that most business owners have when it comes to maintaining their websites.  Making sure that your website is maintained properly will help you be more confident that your customers will always have a safe and reliable internet connection and your website will remain online. 

The most important thing that you can do to ensure your website’s server stability is to periodically scan your server to ensure that there are no threats, viruses, or malware being spread to your server. Aside from these, you can also make sure that you are constantly monitoring the performance of your website so that you can know if there are any problems.

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