While I’d like to think that business is as simple as doing what’s in the client’s best interest, it’s not. More accurately, we want to do what’s in the client’s best interest provided it does not go against our own best interest in the process. Think that’s the wrong approach? Then go try running a profitable business giving away all your services or products, and not just as a sales gimmick! Wouldn’t your client and customers be better served by such a move? Wouldn’t that allow them to get a higher profit margin or keep more money in their pocket?
It certainly would, but that also conflicts with what’s in your best interests, and believe it or not your best interests are also tied to what is best for the client. Clients want us to help them make money. That’s what they pay us for and that’s what we want to deliver to them. But we also want to make money for ourselves, and it’s in our client’s best interest that we do so.
Why? because if we are not making money, then anything we do for our clients will be on a short-term basis. If one company does not remain profitable, this affects many others and their ability to remain profitable.
Balancing the best interests of both
Business is about balance. If you only look after yourself,n you’ll find that you’re not doing what you’re paid to do. Sooner or later people stop paying you and you’ll be closing your doors. On the other hand, you can’t only do what is best for others otherwise you’ll wind up in the same place, just for different reasons.
Over the years we’ve struggled with balancing pricing with service. We have consistently improved our services by adding increased value to them but have always struggled to keep them affordable at the same time.
My philosophy on our services has been to never offer a service that is not wholly complete. I don’t want to sell something and then have to tell the client, “well, if you want to succeed now you’ll have to buy this other service, too.” And while everything we offer in our services is not always 100% necessary 100% of the time to make our clients successful, it is absolutely important to the overall goal of improving the performance of our client’s websites. Many come to us wanting top rankings, but we want to deliver to them “accelerated, sustainable business growth.”
So the balance is to offer services that serve our clients at a pricing level that is affordable but also profitable for us. We strive to provide services that do more than meets the eye, to achieve more than superficial results and to help the business improve in areas that they had never thought about. It’s to serve our clients best interests without neglecting our own.
That’s the most important part. The next time someone tries to get you to do something for them because it’s in their interest to do so, remember this: If it goes against your interests, it often goes against their own as well.