This session was focused on site architecture and making your site ideal for the search engine spiders. I don’t have much to report on this session because there wasn’t much said that I already hadn’t heard before. Essentially the over-lying message was that if your site cannot be crawled correctly in the first place, than you will have bigger problems than just rankings. They did make mention of a new firefox extension called x ray. It allows you to see the HTML markup code at the top of the page without having to view source code separately.