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E-Marketing Performance Blog

SES SJ: Successful Site Architecture

This session was focused on site architecture and making your site ideal for the search engine spiders. I don’t have much to report on this session because there wasn’t much said that I already hadn’t heard before. Essentially the over-lying message was that if your site cannot be crawled correctly in the first place, than you will have bigger problems than just rankings. They did make mention of a new firefox extension called x ray. It allows you to see the HTML markup code at the top of the page without having to view source code separately.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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