There is a good thread going on over at Search Engine Watch forums about outsourcing link building efforts and if you should or not. This question was asked by another SEO but its relevant to SEO clients as well. You never know when your SEO might be outsourcing such a crucial component of your campaign.
In years past we have outsourced our linking efforts only to be extremely disappointed. While we had good people working on the links from time to time overall the quality control was difficult to manage. Not only that, but link building should work in conjunction with the optimization efforts. With links being so important it doesn’t make sense to have a disconnect between that and the SEO efforts. Not when you’re going after quality links anyway.
Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.
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Stoney, it’s a good idea to keep this task in-house. Link building is one of the most important components of SEO, I would not want an SEO company I hire to outsource this. So good move to have your people work on it.