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E-Marketing Performance Blog

Setting Up Site Navigation

There are many ways to create navigation menus, and there are just as many wrong ways as right ways. When building your navigation you need to be sure the search engines are able to read and follow all your links. If there are no navigable links for the search engine to follow they’ll assume you have a one-page site and move on.

Menus created using flash and JavaScript can be problematic unless certain measures are employed to ensure spiderability. The best bet is to create all your navigation links using standard HTML, or at the very least have alternate HTML navigation available on every page. This will ensure the search engines have no problems indexing all of your content.

This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance

Sub-Topic: Search Friendly Elements.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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