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E-Marketing Performance Blog

Keeping Page Load Time to a Minimum

When building and optimizing a site, it is important to keep the load time to a minimum. While search engines should be able to download your site rather quickly, you want to be sure they are not burdened with trying to download excess that can simply be eliminated. If a spider requires too much effort to read your page it will move on to another site, instead of consuming valuable resources on yours. This same principle can be applied to your user. If the page takes more than a few seconds to download, most users will move one.

External Files: I’ve talked about utilizing external style sheets and JavaScript files earlier. These are essential to building a slim page that requires minimal downtime. I’m surprised to see how many people continue to put their JavaScript code and style sheet information in the HTML. Using external files, whenever possible, is a great way to keep load time down.

This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance

Sub-Topic: Search Friendly Elements.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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