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E-Marketing Performance Blog

Seven Marketing Questions

Seven Marketing Questions You Should Ask Before You Get A 10 Year Old To Build Your Website by Dr. Greg Chapman explains how you should go about creating a website for a business. He talks about the different kinds of business websites and the steps you need to take to build a successful, money-making site.

“You already know there are 4 billion sites, so the likelihood that a buyer will find it by chance are somewhat remote. And if you calculated the cost per lead on that basis, you would never build such a site.”

“Many would say- “Buy lots of stuff from me.” Well, in your dreams! Most people will not buy from you, or call you on the first visit to your site. They don’t know you (unless an offline relationship has been established).”

” No-one can guarantee what is going to work for you. Therefore you have to measure your statistics.”

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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