Renee Biancolin talks about some of the unethical, “black hat” techniques and some of the safe SEO techniques out there.
“Search engines are very secretive about their criteria and ranking system– they continuously update and revise their algorithms (a mathematical formula used to determine which web pages are displayed in search results).”
“The main problem with SEO companies is that they base their methods and techniques on research, trial and error, and speculation.”
This article is really just a basic overview of SEO, but I like to go back to the basics every once in a while. At least to remember what I used to forget.