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E-Marketing Performance Blog

Basic Search Engine Optimization

Renee Biancolin talks about some of the unethical, “black hat” techniques and some of the safe SEO techniques out there.

“Search engines are very secretive about their criteria and ranking system– they continuously update and revise their algorithms (a mathematical formula used to determine which web pages are displayed in search results).”

“The main problem with SEO companies is that they base their methods and techniques on research, trial and error, and speculation.”

This article is really just a basic overview of SEO, but I like to go back to the basics every once in a while. At least to remember what I used to forget.

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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