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E-Marketing Performance Blog

SEO Is Not Always As Simple We Think

Men at WorkWe often come to the SEO table thinking that it’s going to be relatively easy. While SEO isn’t inordinately difficult (neither is changing the car oil, building a fence or painting a house) it is often time consuming and rarely ever “simple.” What appears to be a small task on the surface can often become a much larger task once properly researched and considered. Like an iceberg, the bulk of SEO is behind the scenes and requires hours upon hours of labor.

I only need a little bit of text!

Not long ago I was performing a cursory site audit for an e-commerce site. On the surface, the site looked pretty minimalistic. There were only four main product areas, each having anywhere from 5-20 categorical divisions. Each of those divisions contained only a handful of products, many that fit into multiple categories. By all measures, this is rather small for an ecommerce site.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm whose pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his “bride enjoy” and his children. Read Stoney’s full bio.

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