I’ve always thought of SEO as a long-term process. More of a perpetual process, really. SEO firms (not to be confused with SEO consultants) tend to provide one of two different types of service.
- Single-Serve SEO: These firms provide a proposal for optimizing your entire site or optimizing for a set number of keyword phrases. Once that is done you are wither on your own or you can sign up for a “maintenance” plan.
- All You Can Eat SEO: These firms provide a perpetual ongoing SEO process. This might include continuously uncovering and optimizing for new targeted keyword phrases, continuous link building, ongoing consultation and analysis as needed.
Here are a few pros and cons of each:
- Pages gets fully analyzed, optimized and rolled out within a few weeks or months.
- No long-term contracts.
- No large re-occurring fees.
- Nothing gets rolled out until its all complete. If the contract calls for a large number of keywords or pages to be optimized you might be in for a long wait.
- Some important keywords many not get optimized as the contract has limitations as to how many pages and keywords are to be optimized.
- Newly popular phrases don’t get optimized without making an additional optimization purchase.
- Reporting and analysis is limited.
- Link building is limited.
All You Can Eat SEO:
- New keywords are always being found and optimized into your site.
- Ongoing analysis, maintenance, reporting and consulting.
- Ongoing link analysis and building
- You know who is ultimately responsible.
- No fees for just keeping the status quo or a few reports
- Pages are rolled out as soon as they are ready, no waiting for “everything” to be completed.
- Constant analysis for new trendy keywords that can bring in targeted traffic.
- Ongoing link building efforts
- Ongoing reporting and in depth performance analysis
- Some important keywords may take a while to get optimized and rolled out.
- Larger ongoing fees.
- Long-term contracts often required.
Both forms of SEO campaigns have their merit. Your particular budgetary and optimization needs will dictate which is best for you.