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E-Marketing Performance Blog

So What's Up With That Headline?


In last week’s blog title, I was attempting to use all of John Caples, “Thirty-Five Proven Formulas for Writing Headlines and Direct Mail Teasers.” I managed to squeeze in almost all of them and had everyone in the office asking, “What’s up with your headline?” I guess that kind of proves his point. Here are all thirty-five, attention grabbing, headline ides:

  1. Begin headline with “Introducing”
  2. Begin headline with “Announcing”
  3. Use words that have an announcing quality.
  4. Begin Headline with “New”
  5. Begin headline with “Now”
  6. Begin headline with “At Last”
  7. Put a date in your headline.
  8. Write headline in news style
  9. Feature the price in the headline.
  10. Feature reduced price
  11. Feature special offer
  12. Feature easy payment plan
  13. Feature free offer
  14. Offer valuable information
  15. Tell a story
  16. Begin headline with “How To”
  17. Begin headline with “How”
  18. Begin headline with “Why”
  19. Begin headline with “Which”
  20. Begin headline with “Who Else”
  21. Begin headline with “Wanted”
  22. Begin headline with “This”
  23. Begin headline with “Because”
  24. Begin headline with “If”
  25. Begin headline with “Advice”
  26. Use testimonial in headline
  27. Offer a test
  28. Use a one-word headline
  29. Use two-word headline
  30. Use Three-word headline
  31. Warn of delayed buying
  32. Speak to reader
  33. Address specific person or group
  34. Ask a question in headline
  35. Offer facts and figures

Want a challenge? Write a headline using as many of these points as possible!

Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud.

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