The title you just read was the working title of my new article over at Search Engine Land: The Ranking Roller Coaster Cause And Effect.
Understanding what causes typical loss of rankings can give us a better insight into the sea of search engine ranking fluctuations and help prevent serious long-term effects caused by a sudden drop in search engine rankings. While we can never prevent all losses of search engine rankings, understanding the reasons why changes occur can, at least, help you make your presence in search results more stable over all.
OK, so I screwed up… this didn’t turn out to be “Small is Beautiful” material, but it is good stuff. Enjoy.