How to Match Searcher Intent with CTAs
One of the key components to successful optimizing a page is fulfilling the visitor intent. The content is a big part of that, which I covered in a previous post. […]
How to Help Visitors “Keep the Scent” from Search Results to Landing Page
Getting searchers to click from search results to your website is a job well done–but not a job complete. There is still a lot more to do. Searchers that click […]
How to Make Calls-to-Action Great Again!
In order for any page to be effective at driving visitors to your goals–whatever those are–every page must have an actual call-to-action that compels them forward. You’d be surprised how […]
Exercise Your Option to Reduce Your Visitors’ Website Options
I like to think of web sites as a choose-your-own-adventure novel. No matter what page the visitor is currently visiting, they have to make a decision about what to do […]
How to Ensure Your Website Gets Some Action
When it comes to getting your visitors to take action, whether that be a sale, download, request, or call, it’s your content that is going to either make it happen […]
The Best Damn Web Marketing Checklist for Links and Buttons
This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series. What this is about: This list covers a few aspects […]
Call to Action: Sticky Nuggets of Info to Remember
If you haven’t already read the Eisenberg brothers’ book Call to Action, then you need to! You don’t have a choice in this matter if you’re involved in any aspect […]
A Call to Action: Usability for the Impaired
A few weeks back I hired a woman in a wheelchair. Unfortunately the building where our offices aren’t exactly ADA compliant. The funny thing is that the office has the […]
Call to Action Seminar Opportunity
I have a two-for-one opportunity to spend a weekend at the one-time-only Call to Action Seminar. (EMP) E-Marketing Performance blog readers may remember reading my review of the book last […]
Review: Call to Action
Call to Action Secret Formulas to Improve Online Results by Bryan Eisenberg & Jeffrey Eisenberg 314 Pages, Hardcover, $17.13 Published May, 2005 I find that when I really like something […]