Content Marketing World Dénouement: Five Challenges to Chew On
When more than 600 professionals in marketing, advertising and PR get together in the Rock and Roll Hall of Fame City, you know the event is going to be a […]
Authenticity is Attractive, Even in Marketing
Authenticity and transparency should characterize the best (and most effective) content marketing strategies. I find this a welcome change from traditional marketing and advertising ploys that depend on allure but provide no solid basis for decision-making.